{"id":2558,"date":"2019-10-31T09:54:31","date_gmt":"2019-10-31T09:54:31","guid":{"rendered":"https:\/\/www.istanbulafrica.com\/?p=2558"},"modified":"2020-04-05T09:57:52","modified_gmt":"2020-04-05T09:57:52","slug":"atolyeden-dijital-satis-tanzanyadaki-yeni-nesil-moda-ve-hazir-giyim-sektorunun-dinamikleri","status":"publish","type":"post","link":"https:\/\/www.istanbulafrica.com\/tr\/atolyeden-dijital-satis-tanzanyadaki-yeni-nesil-moda-ve-hazir-giyim-sektorunun-dinamikleri\/","title":{"rendered":"Yerel Tekstil At\u00f6lyesinden Dijital Sat\u0131\u015f: Tanzanya’daki Yeni Nesil Moda ve Haz\u0131r Giyim Sekt\u00f6r\u00fcn\u00fcn Dinamikleri"},"content":{"rendered":"\t\t
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Her b\u00f6lgenin kendine \u00f6zg\u00fc i\u015f dinamikleri ve tedarik zinciri vard\u0131r. Tekstil end\u00fcstrisinin dinamikleri ve Do\u011fu Afrika’da giri\u015fimcilik h\u0131zla geli\u015fmektedir. Dijital medya ve dijital sat\u0131\u015flar\u0131n yayg\u0131n kullan\u0131m\u0131, geleneksel end\u00fcstriyi yeni sat\u0131\u015f kanallar\u0131 ile birle\u015ftiren giri\u015fimci \u015firketlere yol a\u00e7maktad\u0131r. Uluslararas\u0131 \u015firketler, b\u00fcy\u00fck bir yat\u0131r\u0131m yapmadan \u00f6nce her sekt\u00f6rdeki e\u011filimleri ve de\u011fer zincirini dikkatli bir \u015fekilde analiz etmelidir.<\/p>

Kurumsal Finansman \u00c7\u00f6z\u00fcmleri Olmadan Giri\u015fimcilik<\/h5>

Msafiri Raphael Paschal, Tanzanya’n\u0131n Dar es Salaam kentinde 28 ya\u015f\u0131nda bir giri\u015fimci. Kitenge kuma\u015f\u0131 (Sahra alt\u0131 Afrika’da yayg\u0131n olarak kullan\u0131lan renkli kuma\u015f par\u00e7alar\u0131) kullanarak \u00e7anta, \u00e7e\u015fitli k\u0131yafet ve her t\u00fcrl\u00fc aksesuar \u00fcreten bir at\u00f6lyenin sahibi. Kilimanjaro Da\u011f\u0131’n\u0131n k\u0131rsal b\u00f6lgelerinde yeti\u015fen annesinden Kitenge hakk\u0131nda her \u015feyi \u00f6\u011frendi. Ard\u0131ndan aile gelene\u011fini teknoloji ve modern \u00fcretim teknikleriyle birle\u015ftirdi.<\/p>

\u015eirketine 23 ya\u015f\u0131nda Dar es Salaam \u00dcniversitesi’nde \u00f6\u011frenciyken ba\u015flad\u0131. Kitenge kuma\u015f\u0131n modern giysilere eklenerek pazarda f\u0131rsat yakalayabilece\u011fini fark etti. \u0130lk \u00f6nce piyasadan ald\u0131\u011f\u0131 basit ti\u015f\u00f6rtlere Kitenge par\u00e7alar\u0131n\u0131 modaya uygun \u015fekilde dikti, ard\u0131ndan onlar\u0131 turistlere hizmet veren yerel ma\u011fazalara satt\u0131. \u00dcretim faaliyetleri i\u00e7in ba\u015fka bir at\u00f6lyenin diki\u015f makinelerini kiralad\u0131 ve sadece g\u00fcnl\u00fck kullan\u0131m i\u00e7in kuma\u015f ald\u0131.<\/p>

Uygun fiyatl\u0131 banka kredisi ve mikrofinans \u00e7\u00f6z\u00fcmlerinin olmay\u0131\u015f\u0131 onu \u00fcniversite burs tasarruflar\u0131n\u0131 kullanmaya ve makine sat\u0131n almak i\u00e7in aile bireylerinden yat\u0131r\u0131m \u00f6d\u00fcn\u00e7 almaya zorlad\u0131. \u0130kinci el diki\u015f makinalar\u0131 ald\u0131 ve Dar es Salaam’da bir at\u00f6lye kiralad\u0131. \u015eu anda \u015firketin giysi tasar\u0131m\u0131, kesimi ve dikilmesinde g\u00f6rev alan 6 \u00e7al\u0131\u015fan\u0131 bulunuyor.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Tanzanya'daki Dar es Salaam'da Msafiri at\u00f6lyesi<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Tekstil Tedarik Zinciri: K\u00fcresel \u00dcreticilerden\u00a0<\/strong>Tanzanya’daki <\/strong>Yerel At\u00f6lyelere<\/strong><\/h5>

Msafiri y\u00fcksek miktarda kuma\u015f sto\u011fu tutmuyor, bunun yerine stok maliyetlerini en aza indirgemek i\u00e7in yeni sipari\u015flerle kuma\u015f sat\u0131n al\u0131yor. Kuma\u015flar \u00e7o\u011funlukla \u00c7in veya Hindistan’da \u00fcretiliyor, ancak baz\u0131 yerel tedarik\u00e7iler de var. Yabanc\u0131 kuma\u015f \u015firketleri \u00fcr\u00fcnlerini toptan olarak yerel toptanc\u0131ya sat\u0131yor, daha sonra \u00fcr\u00fcnler da\u011f\u0131t\u0131m kanallar\u0131ndan at\u00f6lyelere da\u011f\u0131t\u0131l\u0131yor.<\/p>

Bu da\u011f\u0131t\u0131m kanallar\u0131, Tanzanya’ya kuma\u015f ihracat\u0131 hedeflemeden \u00f6nce uluslararas\u0131 tekstil \u015firketleri taraf\u0131ndan \u00e7ok dikkatli bir \u015fekilde analiz edilmelidir. Ba\u015fl\u0131ca kuma\u015f da\u011f\u0131t\u0131c\u0131lar\u0131 \u015fehir merkezinde bulunmaktad\u0131r ve mevcut stoklarla yerel at\u00f6lyelere hizmet vermektedir. Her ne kadar bu kuma\u015flar, uluslararas\u0131 pazarlardaki fiyatlara g\u00f6re \u00e7ok daha pahal\u0131 olsalar da, yerel at\u00f6lyelerin kendilerine ithal etmek i\u00e7in gerekli yat\u0131r\u0131m kayna\u011f\u0131 yoktur.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Kitenge - Sahra Alt\u0131 Afrika'n\u0131n Geleneksel Kuma\u015f\u0131<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Dijital Sat\u0131\u015f Kanallar\u0131n\u0131n Y\u00fckseli\u015fi ve Sosyal Medya Kullan\u0131m\u0131<\/h5>

Teknoloji ve internet kullan\u0131m\u0131 Sahra Alt\u0131 Afrika’daki i\u015f ortam\u0131n\u0131 k\u00f6kl\u00fc bir \u015fekilde \u015fekillendirdi. GSM ve ak\u0131ll\u0131 telefonlar\u0131n kullan\u0131m oran\u0131 y\u00fcksektir ve \u015firketlerin mobil kanallar \u00fczerinden daha fazla sat\u0131\u015f yapmas\u0131 i\u00e7in ciddi f\u0131rsatlar vard\u0131r. Msafiri bu sosyal ve teknolojik trendi kendi avantaj\u0131na kullan\u0131yor.<\/p>

\u015eirketi, Facebook ve Instagram gibi sosyal medyada \u00e7ok aktif. \u00d6ncelikle yeni tasar\u0131mlar\u0131n\u0131 ve modellerini bu platformlarda payla\u015f\u0131yor ve geri bildirim al\u0131yor. Ayr\u0131ca, sosyal medyadaki y\u00f6nlendirmeler sayesinde \u00e7ok say\u0131da sat\u0131\u015f yapt\u0131\u011f\u0131ndan bahsetti. Ek olarak, \u00fcr\u00fcnlerini tan\u0131tmak i\u00e7in Google Ads ve Facebook Ads gibi dijital reklam \u00fcr\u00fcnlerini kullan\u0131yor.<\/p>

Sat\u0131\u015f a\u00e7\u0131s\u0131ndan \u00fc\u00e7 ana kanal kullan\u0131yor. \u0130lk \u00f6nce at\u00f6lyesinde bulunan bir showroom’da sat\u0131\u015f yapy\u0131or. \u00c7e\u015fitli \u00fcr\u00fcnler aras\u0131ndan se\u00e7im yapabilir ve at\u00f6lyede do\u011frudan sat\u0131n alabilirsiniz. \u00dcr\u00fcnlerde baz\u0131 de\u011fi\u015fiklikler istiyorsan\u0131z, at\u00f6lyede an\u0131nda yap\u0131l\u0131yor. \u0130kincisi, Dar es Salaam’\u0131n turistik b\u00f6lgelerindeki yerel ma\u011fazalara sat\u0131\u015f yap\u0131yor. Hem yerli halk hem de yabanc\u0131lar onun m\u00fc\u015fterisi. \u00dcr\u00fcnleri 10’dan fazla fiziksel ma\u011fazada bulunabilir. Son olarak, etnik \u00fcr\u00fcnlerini \u0130svi\u00e7re’de bir online web sitesi \u00fczerinden satmak i\u00e7in bir \u0130svi\u00e7re \u015firketi ile i\u015fbirli\u011fi yapt\u0131. Msafiri talep edilen \u00fcr\u00fcnleri kargo ile \u0130svi\u00e7re’ye g\u00f6nderiyor ve Avrupal\u0131 \u200b\u200bm\u00fc\u015fterilere sat\u0131l\u0131yor.

<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Bu bina at\u00f6lye ve sat\u0131\u015f showroomu olarak hizmet vermektedir.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Yerel t\u00fcketici e\u011filimlerini ve tedarik zincirini anlaman\u0131n \u00f6nemi<\/h5>

Sahra Alt\u0131 Afrika’daki t\u00fcketiciler ve KOB\u0130’ler kendilerine has \u00f6zelliklere sahiptir. Mobil teknolojinin kullan\u0131m\u0131 ve sat\u0131n alma g\u00fcc\u00fcndeki art\u0131\u015f t\u00fcketici pazar\u0131n\u0131 olumlu y\u00f6nde etkiledi. Ancak, KOB\u0130’ler i\u00e7in hala bir\u00e7ok engel var. Tedarik zincirinde finansman eksikli\u011fi ve komplikasyonlar ana engelleridir.<\/p>

\u0130stanbul Afrika Ticaret \u015eirketi t\u00fcketici pazarlar\u0131 ve yerel i\u015fletme ortam\u0131 hakk\u0131nda ayr\u0131nt\u0131l\u0131 ara\u015ft\u0131rmalar yapmaktad\u0131r. Ticareti ve yat\u0131r\u0131m\u0131 kolayla\u015ft\u0131rmak i\u00e7in Afrika \u00fclkelerinde yerel ortaklar\u0131m\u0131z var. Di\u011fer ara\u015ft\u0131rma yaz\u0131lar\u0131m\u0131za ve vaka \u00e7al\u0131\u015fmalar\u0131na web sitemizden ula\u015fabilirsiniz: www.istanbulafrica.com<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Firmam\u0131z, T\u00fcrk \u00fcr\u00fcnlerinin Afrika \u00fclkelerinde sat\u0131\u015f\u0131n\u0131 ger\u00e7ekle\u015ftirmektedir.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Her b\u00f6lgenin kendine \u00f6zg\u00fc i\u015f dinamikleri ve tedarik zinciri vard\u0131r. Tekstil end\u00fcstrisinin dinamikleri ve Do\u011fu Afrika’da giri\u015fimcilik h\u0131zla geli\u015fmektedir. Dijital […]<\/p>\n","protected":false},"author":1,"featured_media":2541,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[2701],"tags":[],"class_list":["post-2558","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rapor"],"yoast_head":"\nTanzanya Tekstil Olay \u0130nceleme - Afrika tekstil iplik kuma\u015f ihracact ithalat<\/title>\n<meta name=\"description\" content=\"Do\u011fu Afrika'da tekstil end\u00fcstrisi. Kitenge at\u00f6lyeleri ve da\u011f\u0131t\u0131m\u0131. 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